Monday, January 9, 2012

NEW - The Demo Workshop

I'm announcing the first of a set of brand new workshops for 2012. It's the simply titled "Demo Workshop". I've actually been doing this for years, and it seems such a common request that I've finally packaged it up. But it's really about customizing your demos, presentatuions and whiteboards.

It’s a simple idea – bring a team of Sales Engineers together, plus their current set of demos, presentations and whiteboard pitches. Share these pitches with us beforehand so we can do our homework. Optionally add in a representative from sales, product management and marketing.

We spend a couple of hours covering the Mastering Technical Sales Perfect Pitch concepts and best practices of presenting for the Sales Engineer. Then take the remainder of the day to deconstruct and rebuild those same demos, presentations and whiteboards based on these best practices.The result is a set of highly memorable customer-facing artifacts that the SE team can immediately use to grab the customer’s attention and drive the sales cycle faster.

Click here to learn more about the workshop and see what some of my customers, and their customers, have been saying about the results - and it doesn't matter if your team has already been through some demo or presentation training classes, as this is focused on you.

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