Showing posts with label newsletter. Show all posts
Showing posts with label newsletter. Show all posts

Wednesday, March 4, 2015

February Was A Great Month For The Sales Engineer!

Since I believe that Sales Engineering is one of the greatest jobs around, every month should be a good month. Yet February was exceptional for the profession as a whole. Here are some truly cool and magnificent things I saw happen.


1.       Two SE leaders were promoted to match the status of their sales peers. A VP of WW Sales Engineers became an EVP, and a Director of North American SE’s was elevated to a VP. I am sensitive to this as many years ago it always used to bother me that I was a SE Director with a team of over 40 people, and worked side-by-side with area sales VP’s who had teams of 10 to 20. It struck me as a sign of the different status between sales and presales even in the eyes of HR at the time. OK – I’m just sensitive..

2.       A mid-size software company decided to re-organize their SE team and eliminated the horrendous “player-coach” positions they had created. That position required a lead SE to manage 4-6 other SE’s and still do a regular SE job. Leadership is a full-time job. Awesome!
 
3.       It’s the year of SE Leadership. We’ve now run three SE specific leadership workshops already, have another three booked and two more likely. This is a global phenomenon and not just limited to the US.
 
4.       A joint group of sales and presales individuals “negotiated” an agreement with Marketing to update their slide decks so they were customer focused instead of analyst and/or “what’s new?” focused.
 
5.      Two other large technology companies started up their own grow-your-own SE programs. Taking in college recruits and putting them through a comprehensive 12-18 month training program.

6.       Three companies modified their salesforce.com practices to allow SE entry of technical and business sales data.
 

A good month indeed!

Monday, July 5, 2010

July Newsletter


Hullo all - the July Mastering Technical Sales Edge newsletter will be published on Wednesday July 7th because of the US July 4th holiday. This month features:


The lead article is the conclusion to "How Many Sales Engineers Does It Take To Sell A Solution?". In Part II I look at some possible solutions and best practices to reduce the total number of sales and presales people involved in getting a deal done. There are also a few controversial ideas in there about the long-term practicality of overlay positions.


The second article is "PowerPoint Makes Us Stupid" - which briefly lays out the case for why we need to radically change the layout and design of our PowerPoint slides. Next month I'll show you how to include more images and visuals in your decks so they are more memorable, but still business appropriate.


The "Ask John" question is from a reader whose company is pushing the SE team to leave PowerPoint behind and embrace the whiteboard. He wants to know how to get started. I'm now beginning to believe that the second half of 2010 will become the year of the White Board and over the summer I'll gather a collection of best practices and create a new page on the website just for WhiteBoarding.


Along that theme of White Boarding, the Final Word tells you about some neat software that lets you capture professional looking images of a whiteboard drawing.