More On Blackberry Sales Etiquette

Heard from Steve, an old SE acquaintance, yesterday about the Blackberry thing. He tells the story about walking into the office of a mid-level Wall Street executive for a meeting in early December. The exec places his Black Berry on the desk and says "you have five minutes to convince me to listen for twenty-five more minutes - otherwise I'll leave the room and you can just present to my team".

Steve took it as a challenge, stopped his rep from still opening with a form of corporate overview, and got the exec's attention. He feels the whole email/attention disorder thing can be used to your advantage if you are brief and to the point. I wholeheartedly agree, and believe this is an example of the law of unintended consequences.

Step Away From That BlackBerry

Have you ever found yourself part-way through a presentation or a demo; looked out to interact with your audience; and found some of them heads-down reading email on their laptop or mobile device? It is becoming an extremely common situation nowadays, both for internal meetings and sadly for external sales calls.

How do you handle this kind of situation? Do you call out he offender? What if he/she is the sponsoring executive for your deal? What if it is your boss? What can you do before and during the meeting to lessen the chances of your audience straying?

That is the subject of this months Mastering Technical Sales Talking Point , being published this Wednesday Jan 6th. Stay tuned - and I'd love to hear your ideas, comments and feedback on in-meeting BlackBerry usage.

New Years Resolutions For The Sales Engineer

Every year I publish a list of New Year's Resolutions for the Pre-Sales Engineer. Since one of my resolutions for 2010 is to use this blog way more than I did in 2009 I figured I would get an early start. So .. here for your enjoyment .. is a list of do's and don'ts for 2010.

New Years Resolutions For The Pre-Sales Engineer

The Bull Is Back

An example of branding and what happens when you mess with it.

Overheard at the local Starbucks this morning - two financial advisors from Merrill Lynch, bouncing up and down like six year olds (or maybe as if the Dow was up 500pts). The reason?

After Bank of America "rescued" Merrill they decided to put the ML bull out to pasture as part of a cultural remake. The most recognized icon in US finance was being killed. ML brokers whine, complain and bitch for months (so maybe they are six year olds). This week, BofA management relents and allows the brokers to place the bull on the back of their business cards.

The morale - even though what got got you here won't get you there, what got you here will stop you being dragged back to the there you were before. Crystal clear.

Really - it's protect the brand. So in your personal quest to be the best possible SE, which usually means learning new technologies and new markets - still keep up some of the old skills for a while to act as a bridge. Just in case.

You Know You're in Pre-Sales When ..

Someone gave me the idea to use this at the end of a recent speech, so .. with apologies to David Letterman - here are the Top Ten Reasons You Know You're in Pre-sales When ..


10: Everyone in the room waits for you to nod your head after the sales rep finishes speaking.

9: You have more email addresses than pairs of shoes.

8: The custom demo you worked on all week wasn’t the product the customer was expecting to see.

7: You spend more time changing the settings on your laptop than using it.

6: The only people who call you after 3pm on a Friday are sales reps who need something urgently by 9am on Monday.

5: Every deal you are working on is going to be HUGE!! I promise!!

4: Your sales rep thinks “RFP” means Really Fast Paperwork

3: You have to use the showers in the customer’s gym to freshen up before that 9am presentation of the POC results.

2: You have more servers in your basement than your customer has in their data center.

1: Not a single deal will be signed in 2010 without the involvement and expertise of everyone in the Pre-Sales Engineering Team!

Next MTS Newsletter

The next MTS Newsletter will be posted on Tuesday December 8th.

I will be featuring a Talking Point about "Working With the Difficult Sales Rep" , an article about male-to-female and female-to-male presentations and a fun Top Ten List : "You Know You're In Pre-Sales When .."

November Updates

The November content is now available. The website has been updated and the newsletter will be published on Tuesday (11/3) morning. I will be travelling this week in Europe and running a Perfect Pitch workshop in Amsterdam.

For November, the main Talking Point article is Activity Tracking for Pre-Sales Engineers. I make the case that time tracking is a useful tool, but only if sales and pre-sales leadership know how to use that tool. It should be used for driving changes inside and outside of pre-sales, not as a club to beat people with. Reminds me of a boss I used to have, who practiced “kiss up, kick down” leadership. I also (re)introduce a change methodology known as SCAMPER! If you are looking at a complex internal process or infrastructure which needs updating – this could be a resource for you to use.

Ask John covers what to do with a sales rep who constantly interrupts your demo with “show them this, show them that, why don’t you bring up that screen …”.

Safe travels, safe demo and much discovery!