Have you ever found yourself part-way through a presentation or a demo; looked out to interact with your audience; and found some of them heads-down reading email on their laptop or mobile device? It is becoming an extremely common situation nowadays, both for internal meetings and sadly for external sales calls.
How do you handle this kind of situation? Do you call out he offender? What if he/she is the sponsoring executive for your deal? What if it is your boss? What can you do before and during the meeting to lessen the chances of your audience straying?
That is the subject of this months Mastering Technical Sales Talking Point , being published this Wednesday Jan 6th. Stay tuned - and I'd love to hear your ideas, comments and feedback on in-meeting BlackBerry usage.
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