An example of branding and what happens when you mess with it.
Overheard at the local Starbucks this morning - two financial advisors from Merrill Lynch, bouncing up and down like six year olds (or maybe as if the Dow was up 500pts). The reason?
After Bank of America "rescued" Merrill they decided to put the ML bull out to pasture as part of a cultural remake. The most recognized icon in US finance was being killed. ML brokers whine, complain and bitch for months (so maybe they are six year olds). This week, BofA management relents and allows the brokers to place the bull on the back of their business cards.
The morale - even though what got got you here won't get you there, what got you here will stop you being dragged back to the there you were before. Crystal clear.
Really - it's protect the brand. So in your personal quest to be the best possible SE, which usually means learning new technologies and new markets - still keep up some of the old skills for a while to act as a bridge. Just in case.
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