You Are Only A Trusted Advisor When ... The Customer Says You Are!
I had the opportunity to participate in the Amazon Web Services for Public Sector Conference in Washington DC earlier this week. An very impressive event with over 2,500 people registered and a host of 3rd party vendors and partners in attendance.
It's very obvious that Amazon are serious about this market, and that judging by the number of customers (as opposed to prospects) present, the market is serious about them. Between the massive scale, competitive pricing, and the adoption of major US Federal and International standards they are here to stay.
The presentations were varied and informative, BUT ... as I am in a Trusted
Advisor mindset right now (writing the book) there was one slide that bothered me. It's the one where Amazon call themselves a "Trusted Advisor".
It doesn't really matter what you call yourself in a Trust relationship, it's what the customer calls you and how they view you that's important. Now, the Amazon Trusted Advisor is actually an automated system that checks your configuration and usage and makes recommendations on ways you can save money or optimize the system. Aside from the psychological human-machine implications of trusting an automated machine, you still have to deal with the issue that
a. A human programmed it with the algorithms
b. No matter what it says, you'll double-check it anyway. (Minimal Trust)
So .. You Are Only A Trusted Advisor When ... The Customer Says You Are!
(Even if you are a machine)
I had the opportunity to participate in the Amazon Web Services for Public Sector Conference in Washington DC earlier this week. An very impressive event with over 2,500 people registered and a host of 3rd party vendors and partners in attendance.
It's very obvious that Amazon are serious about this market, and that judging by the number of customers (as opposed to prospects) present, the market is serious about them. Between the massive scale, competitive pricing, and the adoption of major US Federal and International standards they are here to stay.
The presentations were varied and informative, BUT ... as I am in a Trusted
It doesn't really matter what you call yourself in a Trust relationship, it's what the customer calls you and how they view you that's important. Now, the Amazon Trusted Advisor is actually an automated system that checks your configuration and usage and makes recommendations on ways you can save money or optimize the system. Aside from the psychological human-machine implications of trusting an automated machine, you still have to deal with the issue that
a. A human programmed it with the algorithms
b. No matter what it says, you'll double-check it anyway. (Minimal Trust)
So .. You Are Only A Trusted Advisor When ... The Customer Says You Are!
(Even if you are a machine)
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