Thursday, March 3, 2011

Wall Street Journal - Students Struggle With Words

Todays Business Education section in the Wall Street Journal is titled "Students Struggle With Words: Business Schools Put More Emphasis on Writing Amid Employer Complaints".

The main point is that the course teaches students to unlearn bad behavior - such as using complicated words over simple ones. I call this "decomplexification". This is a bad behavior I see all the time in customer facing product/solution decks. A corporate recuiter is quoted as saying "MBA candidates tend to talk about their analytical methods to show they are good at their job. What we really want to talk about are the implications of the research."

In the words of a naval officer friend of mine , "Be Brief, Be Bright and Be Gone". Give it a read!

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