There is some great content out there, ranging from slide design techniques to the classic Non-Verbal Communication tips (stand up straight, look at your audience, breathe, speak slowly etc.) Yet there is one basic, fundamental rule that I see broken all the time - and hardly anyone writes about it. It's simple.
Here is the Prime (PowerPoint) Directive:
"Review your PowerPoint from 40 feet (13m) distance using a standard overhead projector or on a wide screen (60" plus) HDTV".
One of the biggest attention killers is that people simply have to work too hard to read / understand your slides. That because while they may look great on your laptop - when viewed in a conference room setting (where >80% of PPT pitches take place) you have:
- Poor choice of colors. Red, Yellow, Green and even Light Blue may disappear with an old or underpowered projector. If they are your corporate colors then good luck.
- Font size is too small. Dinky "product marketing" 10 point font is illegible from that distance.
- Images are unclear. Usually because they are too small or poorly labeled.
- Animations and highlighting get lost.
So - call to action. From now on review all your sides using the Prime PPT Directive. If they are slides produced by another division or department - send them back if they fail the test.
Let me know how this works for you.
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