MTS April Edge - Updated

Big Ooops. Despite checking and rechecking my newsletter I still managed to send it out with bad link. To the main article no less. If you are a reader -  my apologies for resending the newsletter, but I promise you'll enjoy the lead of "Tell Me A Story : Why Your Customer References Are Ineffective".

I also cover WhiteBoarding remotely over a Webcast (see prior blog post) and answer a question about working on an unmotivated cross-functional team. The book review is "The Challenger Sale" - one of the best sales-oriented books I have read in a while. Definitely worth the time and money to check it out.

Good Selling!