After a lot of feedback from my readers about creating a special page for advice about demos I decided the customer is always right. So ..The art of the demo and the presentation is key to the success of a Sales Engineer. Yet is is not completely an art - there is a considerable amount of science involved in making The Perfect Pitch. Here is a collection of tips, techniques, checklists and other resources designed to help you become a Demo God. You can obtain even more detail from the book or from our classes and workshops.
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