New content has been posted on the Mastering Technical Sales website for April. As a reminder, the electronic newsletter is released on the first Tuesday of the month (i.e tomorrow April 7th).
This month the theme is "The Power Of Three's". Over the past three weeks I have had three different articles pass through my inbox about the powerful use of three's or thirds. One dealt with framing in visuals, the second with messaging and the third with words and phrases. So I decided to put them all together into a summarized single document - in three sections of course.
The usage of triplets is nothing new, as in "blood, sweat and tears" , "wine, women and song" etc. I was just amazed by how prominent the concept is within everyday marketing.
Our one-sheet primer for April is Eye Contact - The Eyes Have It! The eyes are called the Window into the Soul for a good reason. If you fail to make eye contact with your audience (from 1 to 5,000) you will have a very tough time connecting and getting your message across. It is an essential skill for any Sales Engineer to master - for both their business and personal life.
Enjoy the piece. And should you have missed the early 2009 Talking Point about Selling In A Down Economy then make sure you download that and read it too.