The Fourth Edition !!

 

Yes!  The Fourth Edition of Mastering Technical Sales will be available in late April. It's 420 pages and 160,000+ words of blood, sweat, love, and tears.  

I took the opportunity to rewrite every chapter to incorporate all the changes in people, processes, and technology since 2014. There are additional chapters on Business Value Discovery, Virtual Meetings, Storytelling, Value Engineering, Compensation, personal Branding, The Subject Matter Expert, Career Progression, and much much more.

A full list of locations where you can purchase the ebook is below. As of now (mid-April) - my publisher Artech House is offering a nice discount to purchase the book directly from their site. Use bonus code CARE25 if the discount does not appear automatically (valid through April 30th) 

If you're interested in bulk purchases please contact me and I can connect you directly with the publisher for an even better deal!

Enjoy the read.

Publisher	Location	Link
Artech House	Americas	https://us.artechhouse.com/Mastering-Technical-Sales-The-Sales-Engineers-Handbook-Fourth-Edition-P2257.aspx
Artech House	EMEA	https://uk.artechhouse.com/Mastering-Technical-Sales-The-Sales-Engineers-Handbook-Fourth-Edition-P2175.aspx
Amazon	Americas	https://amzn.to/3rrSsJO
Amazon	UK	https://www.amazon.co.uk/Mastering-Technical-Sales-Engineers-Handbook/dp/1630818720
Amazon	Australia	https://www.amazon.com.au/Mastering-Technical-Sales-Engineers-Handbook/dp/1630818720
Amazon	Germany	https://www.amazon.de/-/en/John-Care/dp/1630818720
Amazon	Italy
Amazon	France	https://www.amazon.fr/Mastering-Technical-Sales-Engineers-Handbook/dp/1630818720
Amazon	Spain	https://www.amazon.es/Mastering-Technical-Sales-Engineers-Handbook/dp/1630818720
Amazon	Brasil	https://www.amazon.com.br/Mastering-Technical-Sales-Engineers-Handbook/dp/1630818720
Amazon	Japan	https://www.amazon.co.jp/-/en/John-Care/dp/1630818720