A Vent: The Player/Coach

I just read a job posting that is looking for a PreSales Engineering Manager - responsible for 10-12 individual contributors in a more or less central location. The job description looks fairly standard - then I got to the piece about "this is a player/coach position - the manager will have an individual quota as well as the team quota".

So let me get this stright - this poor guy/gal is supposed to not only develop, mentor and manage 12 pople - but they also have to go out and "sell" stuff themselves. Amazing. This is an organization which probably still hasn't fully recognized the potential and the promise of dedicated presales leadership. I can guarantee that somewhere in the org there is a person saying "well -this position takes away a direct customer-facing SE; they'll have to contribute something."

Why does this drive me nuts? Well - one is the disparity; you rarely see a sales manager position beng advertised as a player/coach if they are managing a dozen reps - and secondly - what this org will get is exactly what they are asking for - a manager instead of what I suspect they need - which is a leader.

Maybe it's just because I'm cranky at the end of a long day, but .. 

Something Old, Something New

I’ve been following a number of interesting discussions on LinkedIn over the past few weeks. Many of them are on the same theme as this one – which is “What Are The New Rules of Selling…?”. My response is that other than some technology differences in speed-of-interaction – there are no new rules. They are the same old rules, just rediscovered. If you converse with your customers instead of preach to them; if you discover how they buy instead of forcing the sale; if you focus on value instead of features; and if you focus on results instead of products and solutions – in short, you understand your customer – that’s selling! Old or new.


I often say as a senior IT executive that I never ever bought a solution, I bought results and outcomes. I preferred conversations that focused on revenues, expenses and risk. So I chuckle when I read about the newest Value-based selling, or Curiosity-based selling or any of the other New-old methodologies. In essence, as pre-sales engineers we understand this – it’s rare to find an SE who wants to conduct less discovery and needs analysis; not always something you can say about our sales brethren.




What other sales ideas have come back into fashion?

May Content and Updates

The website has been updated for May.

This month features Baseball Bats and Breadcrumbs as the lead article. This peculiar title is a result of some frustrations I used to experience as a senior IT executive, so it is written from that viewpoint (and thanks to Mike Lohr from Tripwire for "tripping" that memory last month). I talk about how you need to blend directness (the baseball bat) with some subtlety (the breadcrumbe/candy) when presenting.

The second article deals with how to set up Presenter Mode in PowerPoint. When following the rules of decomplexification that I preach, you often have to cut and paste text from the slide into your notes. Presenter Mode allows you to access those notes, plus a bunch of other useful stuff, when you are making your PowerPoint Pitch. Every SE in the world should know how to do this!

Ask John looks at my response to an interesting question from Lacey down there in New Zealand. She has been looking ta improving her time management and asked how I started the day. Not that I am a time guru in any shape or form - but it's always interetsing to see how someone else does it. Especially as I tend to break a couple of the weel established rules about handling your time and email anyway.

This months book is "Proactive Selling" by Skip Miller. At first I thought it was going to be another formulaic sales methodology book - but it wasn't; well - at leats not entirely. I learnt three interesting things from the book which made it well worth the $12. It gave me another way of suggesting how accounts can be prioritized from the SE viewpoint, a reminder about PowerHour (which I talk about in my Ask John column anyway) and then an intriguing analogy about speaking Spanish, Greek and Russian to Techies, Managers and Executives.

Enjoy the read and good selling!