Shooting MTS Videos

For the last couple of days I've been in Boston shooting a series of video vignettes for one of my newest customers. I now have the greatest respect not only for the professionals behind the camera and sound equipment, but also, and it pains me to say this, for all the product marketing folks who have produced videos over the years for me when I was running a presales team.

It's hard work! Mainly because you have to generate all the energy by yourself as there is no audience to feed off and interact with. Two days of doing this feels like a full week on the road running seminars. To date I've cut "White Boarding 101", "The Perfect Pitch" and "Telling Stories" - all designed for the Sales Engineer. Tomorrow's session is specifically for Managers. I must admit I could really get used to being called "The Talent"!

What have I learnt? For as much as I talk about simplification, presentation mechanics and using PUNCH in your pitches - that's all doubly important when cutting a video. It's a humbling experience - particularly when watching the playbacks. If you think you're an ace, A+ presenter - try shooting video.