Saturday, April 25, 2020

The Sales Engineer Manager's Handbook

 FINALLY! 

Chris Daly and I are thrilled to announce the availability of Mastering Technical Sales: The Sales Engineer Manager's handbook. The book is intended for all levels of SE Leadership - whether you are a potential SE Manager, wondering whether it's actually a job you want - through to a VP of a larger SE organization. 

Join us as we walk you through the basic framework of the 3+1 Rules Of SE Leadership, RADAR, DOGs, MARS-BARS and other wonderful methodologies designed to bring some structure, discipline and reason to the position. We also look at the concept of an SE Value Proposition plus developing both a personal and a team brand.

The book is available in all the Amazon stores, in Paperback format (where allowed) and also as an eBook. Links are below.

We're working on shipping a set of paperbacks to Australia and Singapore through our friends at Up2Speed, but that may take a while! 

Meanwhile - enjoy the read ... 

Location
Paperback and eBook
United States
United Kingdom
Germany
France
Spain
Italy
Japan
Canada

eBook Only
Netherlands
Brasil
Mexico
Australia
India

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