Chris Daly and I are thrilled to announce the availability of Mastering Technical Sales: The Sales Engineer Manager's handbook. The book is intended for all levels of SE Leadership - whether you are a potential SE Manager, wondering whether it's actually a job you want - through to a VP of a larger SE organization.
Join us as we walk you through the basic framework of the 3+1 Rules Of SE Leadership, RADAR, DOGs, MARS-BARS and other wonderful methodologies designed to bring some structure, discipline and reason to the position. We also look at the concept of an SE Value Proposition plus developing both a personal and a team brand.
The book is available in all the Amazon stores, in Paperback format (where allowed) and also as an eBook. Links are below.
We're working on shipping a set of paperbacks to Australia and Singapore through our friends at Up2Speed, but that may take a while!
Meanwhile - enjoy the read ...
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Location
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Paperback and eBook
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United States
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United Kingdom
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Germany
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France
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Spain
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Italy
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Japan
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Canada
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eBook Only
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Netherlands
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Brasil
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Mexico
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Australia
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India
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