Hullo all - the July Mastering Technical Sales Edge newsletter will be published on Wednesday July 7th because of the US July 4th holiday. This month features:
The lead article is the conclusion to "How Many Sales Engineers Does It Take To Sell A Solution?". In Part II I look at some possible solutions and best practices to reduce the total number of sales and presales people involved in getting a deal done. There are also a few controversial ideas in there about the long-term practicality of overlay positions.
The second article is "PowerPoint Makes Us Stupid" - which briefly lays out the case for why we need to radically change the layout and design of our PowerPoint slides. Next month I'll show you how to include more images and visuals in your decks so they are more memorable, but still business appropriate.
The "Ask John" question is from a reader whose company is pushing the SE team to leave PowerPoint behind and embrace the whiteboard. He wants to know how to get started. I'm now beginning to believe that the second half of 2010 will become the year of the White Board and over the summer I'll gather a collection of best practices and create a new page on the website just for WhiteBoarding.
Along that theme of White Boarding, the Final Word tells you about some neat software that lets you capture professional looking images of a whiteboard drawing.
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