Mastering Technical Sales
Musings and thoughts about the ever-changing role of Pre-Sales Engineers.
Wednesday, October 26, 2022
Doing Discovery - A Book Review
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BOOK REVIEW "Doing Discovery" by Peter Cohan The "Dash To Demo" is a curse of the technical sales profession. It...
Friday, April 15, 2022
The Fourth Edition !!
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Y es! The Fourth Edition of Mastering Technical Sales is finally (May 2022) available. A few weeks late because of the "Supply Chain...
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Wednesday, January 5, 2022
The Social Sales Engineer - Book Review
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This book is really a love story for Sales Engineers in disguise. We follow the journey of our hero, Elias, as he meets his true love, and...
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Tuesday, April 13, 2021
A Brief Debrief For The Sales Engineer
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How To Improve Your Sales Calls in Five Minutes /TLDR: Our recent Professional Skills training has highlighted that most sales tea...
Saturday, April 25, 2020
The Sales Engineer Manager's Handbook
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FINALLY! Chris Daly and I are thrilled to announce the availability of Mastering Technical Sales: The Sales Engineer Manager's ha...
Wednesday, June 19, 2019
The MTS 2019 Video Series
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After months of editing, we're finally ready to release the Mastering Technical Sales 2019 Sales Engineering Video Set. This is a s...
Thursday, October 18, 2018
Preparing For The Zero Discovery Demo -
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The Zero Discovery Demo We’ve all been in that situation when you walk into the conference room, or start-up your webcast, and you h...
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