Mastering Technical Sales

Musings and thoughts about the ever-changing role of Pre-Sales Engineers.

Thursday, October 18, 2018

Preparing For The Zero Discovery Demo -

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The Zero Discovery Demo We’ve all been in that situation when you walk into the conference room, or start-up your webcast, and you h...
Monday, December 11, 2017

The 2024 Sales Engineer

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  In a few recent keynotes, I have spoken about the future of Sales Engineering and taken the audience on a walk into a potential futu...
1 comment:
Tuesday, May 2, 2017

Mouse Radar! A Simple Trick So The Audience Can See Your Mouse

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What? I’m suggesting that you can indeed deliver a better presentation by better utilizing your pointing device (a.k.a the mouse)! T...
Thursday, January 26, 2017

The Power Of Sales Engineering Metrics - A True Story

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Here is a wonderful story about the power of Sales Engineering Metrics and how they can truly make a difference to your business. My c...
Wednesday, November 9, 2016

The Power Of Customer Stories . And The Sales Engineer

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As a former IT Executive, I’ll tell you a sales secret. One of the best ways to get your message across is to tell me a customer story...
1 comment:
Sunday, October 2, 2016

A Summer Break .. And Back To Work

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After the effort of both releasing The Trusted Advisor Sales Engineer and creating some brand new SE Leadership modules - it was time fo...
4 comments:
Tuesday, July 12, 2016

More About The Trusted Advisor Sales Engineer

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Today is Launch Day for the Trusted Advisor Sales Engineer eBook ! It has been available for pre-order for the last two weeks and is now...
4 comments:
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John
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