Mastering Technical Sales

Musings and thoughts about the ever-changing role of Pre-Sales Engineers.

Thursday, January 26, 2017

The Power Of Sales Engineering Metrics - A True Story

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Here is a wonderful story about the power of Sales Engineering Metrics and how they can truly make a difference to your business. My c...
Wednesday, November 9, 2016

The Power Of Customer Stories . And The Sales Engineer

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As a former IT Executive, I’ll tell you a sales secret. One of the best ways to get your message across is to tell me a customer story...
1 comment:
Sunday, October 2, 2016

A Summer Break .. And Back To Work

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After the effort of both releasing The Trusted Advisor Sales Engineer and creating some brand new SE Leadership modules - it was time fo...
4 comments:
Tuesday, July 12, 2016

More About The Trusted Advisor Sales Engineer

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Today is Launch Day for the Trusted Advisor Sales Engineer eBook ! It has been available for pre-order for the last two weeks and is now...
4 comments:
Wednesday, June 29, 2016

The Trusted Advisor Sales Engineer eBook Is Available For Pre-Order

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I'm thrilled to announce that The Trusted Advisor Sales Engineer eBook is now available for pre-order from Amazon. The official lau...
2 comments:
Monday, June 13, 2016

11 Visual & Verbal Signs That Your Demo Sucks

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This month’s title sounds like it comes straight from Buzzfeed as it is time to stamp out bad habits. The intent is to make you sit up...
1 comment:
Wednesday, May 25, 2016

Pick Up The Phone!

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“So then I sent the rep an email…” “I’m waiting for support to respond to my status update request” Whenever I hear a phrase similar t...
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John
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