Mastering Technical Sales

Musings and thoughts about the ever-changing role of Pre-Sales Engineers.

Thursday, October 17, 2013

PreSales Engineers, White Boards, and Mojo...

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As an IT executive I suffered through far too many really awful PowerPoint Presentations. That was back in the days when everyone threw i...
Thursday, October 10, 2013

Sales, Sales Engineers and Discovery

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One of the biggest disconnects I see between sales and pre-sales teams lies in the area of Discovery. In many sales organization there ...
Friday, September 13, 2013

You Are Only A Trusted Advisor When ...

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You Are Only A Trusted Advisor When ... The Customer Says You Are! I had the opportunity to participate in the Amazon Web Services for Pu...
Friday, September 6, 2013

Should SE's Participate in SPIFF Programs?

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Before I answer – a quick piece of trivia about the origin of SPIFFs. Although there have been numerous explanations about the SPIFF acro...
Tuesday, September 3, 2013

Why Businesses Buy Technology

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I talk about “The Three Wise Men” a lot in my workshops. They are the guiding principle why businesses make technology decisions – being:...
Thursday, August 29, 2013

Take A Break!

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At least here in the US, the week before the Labor Day holiday (Monday September 2nd) is usually a quiet week for me. It's the last w...
Tuesday, August 20, 2013

You Might Be Wondering ...

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Yesterday I sat in, as a “dummy guest”, on a remote demonstration and presentation that my newest client had set up. As part of my Disco...
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John
Newtown, PA, United States
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