Mastering Technical Sales

Musings and thoughts about the ever-changing role of Pre-Sales Engineers.

Tuesday, April 9, 2013

Who Wants To Go First?

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In this Month's "Ask John" I was posed the folowing question by Bethany: I work for a small software company here in the ...
1 comment:
Thursday, April 4, 2013

The Original Elevator Pitch

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I'm partial to telling SE's to " give the elevator pitch the shaft " and its essentially been rendered useless except a...
1 comment:
Wednesday, April 3, 2013

The Third Edition Is A Go!

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OK. It was complete March Madness for the blog and my writing. The good news is that the Third Edition of Mastering Technical Sales is ...
Thursday, February 28, 2013

Winning The RFP Game

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How to Increase Your Win Rate and Decrease Your Costs   The standard small to mid-range technology company expends over 15% of al...
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Wednesday, February 13, 2013

The Built-In Advantage Of The Sales Engineer

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I was listening to a recent Dan Pink lecture as part of the Authors@Wharton series . He said three things that just struck a chord. ...
1 comment:
Wednesday, January 30, 2013

The Wizard Of The Whiteboard 1

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If you are a regular reader of the blog, or my newsletter, you know I am a big fan of Visual Selling and of closing the laptop during a...
Monday, January 21, 2013

Better .. And PreSales ...

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I can guarantee that whenever I run one of my Business Discovery For Sales Engineers workshops and examine the results of a " why s...
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John
Newtown, PA, United States
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